opprobrium

op·pro·bri·um   /əˈproʊbriəm/ Show Spelled[uh-proh-bree-uhm] Show IPA
–noun

1.the disgrace or the reproach incurred by conduct considered outrageously shameful; infamy.
2.a cause or object of such disgrace or reproach.

Oh and 'Piti' Ricco too......